Michele L. Lawrence
Copy Editing
01 about
Hi! I'm obsessed with conceptual design and the art of telling a captivating story.
This passion has molded me into the visually driven, editing professional that I am. I truly believe that when you take risks with text, there are no rules!
I began my career on the streets of Los Angeles as a music journalist and now I'm utilizing my writing and copyediting skills in Helsinki. As someone who's been working in different forms of written media for over 15 years, I'm always up for a challenge in any aspect of the creative marketing chain. I have collaborated with many awesome brands from many different sectors — and I'd love to hear all about your next big project!
As a native English speaker and graduate in Literature, my skillset includes:
Classic copywriting (B2B & B2C)
- raw content creation & editing
- script creation & editing
- product descriptions & naming
- website text & editing
- lyrical composition and storytelling for music-related projects
Editing large & small portions of text
I will make your text read perfectly no matter how bad you think it is.
Translation & editing of English text
I can translate text from Finnish and Swedish to English and then whip the translated versions into something approachable and lucid. I work with a highly proficient, multilingual consultant that knows how copy should be built.
Voiceover
If you want to avoid an expensive agency while arranging your voiceover for your latest campaign (and want an American female voice), this is also possible! I work efficiently to get the tonality of the project just right.
Send me a message and let's talk about a project! My rates are straightforward and reasonable, with flexibility based on budget and size of project/s.
02 clients
Agency: Moniko
Client: Primehotels
Case: launch of Hotel Mestari — a hip new hotel in downtown Helsinki.
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Copy conceptualization and creation
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special mention: this case was chosen as "best print cases of the year" 2022 for Print&Media Magazine, Finland. Categories: overall project concept & management, use of printed materials & punchy copy.
Agency: Moniko
Client: Primehotels
Case: launch of Hotel AX — a concept hotel inspired by the transformative nature of art. Jätkäsaari, Helsinki.
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Selected copy conceptualization and creation
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Client: Aalto University, Finland
Case: article series highlighting Finnish excellence through the eyes of Aalto's experts.
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Research, angle development & content creation
Client: DA Group, Finland
Case: editing large amounts of technical text for their Customer Magazine.
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Translation (FI > EN) and editing of copy
Client: SLP Studios, Finland
Case: creating themes and lyrics for a few new compositions.
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Lyrics development and creation
"Olen työskennellyt Michelen kanssa omissa musiikkiproduktioissani, ja hän on luonut sanoittajana vakuuttavaa ja erinomaista lyriikkaa lauluihini. Michele on erinomainen sisäistämään mielikuvallisesti ehdottamani lähtökohdat sekä myös musiikilliset rakenteet, ja tulemme tekemään paljon yhteistyötä tulevaisuudessa myös tälläkin osa-alueella."
- SLP Studio Oy, Mikko Lindqvist
Other clients and more awesome projects — & people.
